Vernita Sherman's Blog

So many changes are taking place for my business in 2010 and I want to tell you about them.  First of all, I no longer offer private coaching to network marketers because of the lack of time…and second, Virtual Marketing Media is back.

Let me start of with the network marketers…

As I told everyone on my list (the vernitasherman.com list) before the holidays, I have been working on a special video training series.  This series is a complete course consisting of 24 step by step instructional videos that will teach you exactly how to sell your network marketing company’s products and services online.

I cover EVERYTHING – from basic purchasing of a domain name to Advanced traffic generation strategies.  I cover Search Engine Optimization (SEO), Social Media Marketing, Video Marketing , Article Marketing , Press Releases, Forum Marketing, Pay Per Click Advertising (via Google Adwords), and more.  I tell you what tools you need, where to get them, and how to set it all up.

This will not be another attraction marketing course, nor is this about recruiting people into your downline – everyone is teaching that, but no one is teaching you how to sell products and services.  Most people are telling you to just focus on building a downline, but with the high attrition rate in the network marketing industry, you can’t rely on your downline’s efforts as stable income.  Also, it takes too long to build a downline of dedicated business owners who won’t jump around from opportunity to opportunity every three months.

If you truly want your business to produce long term stable income, then you need to start offering  products and services as a solution to your target market’s problem – not your network marketing/work at home/home business opportunity target market, but the target market that your network marketing company’s products and services cater to.

All the videos in the training course have already been produced and uploaded; it’s just a matter of setting up the membership software and sales page.  I’m trying to have everything ready by next Wednesday.

Now, for the return of Virtual Marketing Media…

Actually Virtual Marketing Media as a whole is two parts: www.virtualmarketingmedia.com for small business owners who want someone else to do their internet marketing for them; and www.vernitasherman.com for network marketers who want to do their own internet marketing.

Back in October I had stopped offering internet marketing services to business owners because I wanted to focus on helping network marketers, but many business owners were still coming to me for help because they had wasted money on inexperienced internet marketers who couldn’t produce results.

So what I’ve been doing for the last two months is coming up with a way to leverage my time so that I can help both target markets.  What I came up with is having an instructional video course (mentioned above) for network marketers, and only offering internet marketing services (no more web design) to small business owners who want to increase sales and establish an online presence.

The services offered at www.virtualmarketingmedia.com is all about website optimization (optimizing a business’s current website for search engine friendliness and on page conversions), and giving business owners a complete online presence outside of just having a website.

I also plan on blogging more and creating more videos, so lookout for that.

Until next time…